From mass-brand building with over-the-air radio to more targeted customer acquisition in podcasts and streaming, the Nielsen Auto Cloud helps marketers quickly adapt to changes in car shopping behavior and improve sales results.”
![panoply podcast panoply podcast](https://panoply.io/uploads/about-panoply-meet-the-panoplayers.jpg)
“Their auto clients can now take full advantage of each audio channel in a way that better serves the car buying journey. “We are thrilled that Westwood One and Panoply chose the Nielsen Auto Cloud to make data-driven, outcomes-based auto marketing in audio a reality,” said Damian Garbaccio, EVP, Nielsen. This fundamental enhancement helps improve auto marketing outcomes across brand building, purchase intent and sales metrics. With the Nielsen Auto Cloud, Westwood One and Panoply will offer their auto clients actionable insights including car shopping behavior, make, model and feature preferences, lease expiration, brand affinities, as well as media engagement and geo-location.
![panoply podcast panoply podcast](https://is3-ssl.mzstatic.com/image/thumb/Music115/v4/63/81/91/638191b7-5e84-4dd0-79d3-ae607b8b999b/source/1200x630bb.jpg)
The Nielsen Auto Cloud-launched earlier this year-is helping auto brands and their agency and media partners improve marketing performance at every stage in the auto path to purchase. Auto marketers can now target car buyers across radio, streaming audio and podcast media using the most recent, detailed and accurate car shopping and purchase data available. Power to transform their auto marketing and measurement capabilities. 6, 2018 – Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D.